Frank Ski leaving WHUR D.C. radio job after two years

Frank Ski spent two years in DC radio. What will be his next move?

By RODNEY HO/ rho@ajc.com, originally filed Tuesday, August 25, 2015

Frank Ski announced his departure from DC station WHUR-FM on September 9 after two years as the afternoon host.

In a press release, he said his final on-air broadcast will be this Friday.

Ski left Atlanta after 14 years on V-103 as morning host in late 2012, most of that time at No. 1. At the time, he said he wanted to go national and V-103’s parent company CBS was unable to help him do that.

He was able to nab the WHUR job and commuted between Atlanta and D.C. But over those two years, he was unable to get syndication deals in other markets, including a way back on air in Atlanta.

According to his press release, he lifted WHUR from 10th to 3rd place among 25 to 54 year olds in his time slot.

Frank Ski spent 14 years as V-103 morning host from 1998 to 2012. CREDIT: Frank Ski

Ski, a political junkie who has close ties with many politicians, declined to comment in a brief phone interview about what his next move will be.

How easy would it be for Ski to come back to Atlanta FM radio?

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Majic 107.5/97.5 recently dropped Carol Blackmon and Rene Miller of budgetary reasons after a major ratings decline the past 18 months. While Ski would provide instant name recognition, he would not come cheap. But it’s an option.

Kiss 104.1 seems happy with its existing lineup and its strong ratings indicate no need to make changes. V-103 has recovered from a ratings slump after Ski’s departure and its existing set of on-air personalities seem secure.

Ski still runs a Buckhead restaurant in Atlanta but changed its named from Frank Ski’s earlier this year to Klass with Kevin Edwards at the helm.

List of Atlanta radio stations

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